These forward-thinking brands are showing how the investment can really pay off in terms of profile and engagement:
Be Unashamedly Honest
This company uses documentary film brilliantly to express passion and authenticity through compelling storytelling. All great documentaries, although essentially an artistic representation of the world around us, also express truths. This documentary gives an honest portrayal of ordinary lives. And in doing so, it highlights both the values of the company and the quality and durability of their products. Their message is: “Don’t buy more than you need. Celebrate the stuff you already own.” They remain faithful to their brand by telling a true story that embraces their values and provides a valuable experience to its target audience. That’s what makes a successful piece of content marketing.
Be Creative and Different
Documentaries like this are an excellent way to engage your audience with something new and exciting that communicates your brand values — without being too in-your-face about it. https://vimeo.com/140981314
Tell a Simple Story
The video also embodies this company’s core values of craftsmanship and attention to detail, as well as reinforcing how the brand cooperates with and supports local communities.
All this goes to show that you don’t need a thrilling life-or-death topic to create an engaging, emotional piece of video content marketing. With a video documentary you can take simple everyday stories that you believe in, tell them well, and in the process create a valuable piece of video content that will help you achieve your content marketing aims.
Human Made Stories
These stories have compelling emotional and dramatic impact – and effectively communicate this company’s commitment to innovation, along with its human and progressive values